CreativeWear is a project of the Social&Creative community aimed to revitalize the crisis-ridden textile&clothing sector through a new attention to creativity, personalized design, and artisan and small-scale production, for territorial value chains led by customer-driven business models. The project seeks to recover and valorise the design heritage and “making” knowledge of Mediterranean cultures by bringing renewed creative energy to T&C clusters and industrial districts.
The project is establishing a network of Creative Hubs that experiment different ways of supporting cooperation between creatives and enterprises. Pilot testing of these approaches validate new, more sustainable business models for cultural and creative industries that add value to textile and clothing businesses in the Mediterranean.
But what is a creative hub? Learn more about the first 5 CreativeWear hubs in this booklet, explaining how they are organized and what are their main features.