Collective Creativity is a concept that is transversal to the work of the MED Programme’s Social&Creative Community, linking the shared community dimension of innovation with both the professional (creative industries) and organisational (social and institutional) dimensions of creativity. In both aspects, Collective Creativity goes beyond the normally individualistic understanding of how creativity works to point towards a new dynamic with important implications for local development policies.
The closest model for Collective Creativity as relevant to the work in the MED Programme is that of the Living Lab, which combines both the elements of method in the management and computational approaches and setting exemplified in the urban planning approach. Living Labs, defined as user-centred, open innovation ecosystems based on systematic user co-creation approach, are in fact explicitly mentioned in many Smart Specialisation Strategies and Digital Agendas in MED regions as a method for activating the Quadruple Helix model (public, private, research and citizens) for local and regional development through innovation.
This Policy Brief looks at how Collective Creativity is being promoted in the MED Programme and how the lessons learned can feed into local and regional policies across the MED area.