The 21st Policy Brief examines the topic of new business models to increase the growth of the CCIs
The brief argues that the future growth of the CCIs strongly depends on their way of doing business, the degree of digital innovation, the set-up of new collaborations, the re-thinking of relationships with audiences and customers and the development of new revenue models.
The alternatives that emerged during the COVID-19 crisis so far provide a strong foundation upon which to further develop. During the crisis many CCIs workers and organisations have shown their innovative power to experiment with possible alternatives, often in collaboration with new partners. When the containment measures forced culture and creativity organisations and freelancers to halt their normal activities, many promptly adapted to new digital distribution formats – with interesting lessons learnt to further build upon and to further accelerate a number of trajectories towards more sustainability that emerged prior to or during the crisis. Given the multilevel vulnerabilities that characterised the sectors already pre-COVID19, a return to the ‘old normal’ after the crisis is not considered as a viable option.
To accelerate these opportunities, support for innovation and experiments will be crucial. The 2030 Sustainable Development Goals of the United Nations can serve as a powerful compass for steering (support for) the transition process as they set clear and internationally approved ambitions and mobilise every citizen, organisation, sector or institution to contribute. The crisis has illustrated the power of the CCIs to be(come) a substantial partner in the EU’s commitment to implement the United Nations' 2030 Agenda.
Read the new policy brief produced by the Interreg MED Social & Creative Community!
The full series of the Social&Creative policy briefs is available at [this link].