The new report from OECD provide innovatives ideas and practical solutions for how to build inclusive and sustainable communities with quality jobs for all.
Cultural and creative industries combine aesthetics with economic returns, bringing revenues,
greater value added and jobs to our cities and regions. Creative people working in practically all sectors of the economy spur innovation and help meet the challenges of the future. Culture makes our places more inclusive and more attractive to live and visit. And we all need our “dose” of culture for our well-being. But to reap these benefits in the recovery, we need to help “fix” the sector after its big hit from the COVID-19 crisis while also taking the opportunity to better leverage on its economic and social benefits through mainstreaming culture across policy portfolios, beyond cultural policy.
To drive momentum on this front, national and subnational governments need more and better evidence on the economic and social impact of culture. Robust data and evidence can raise awareness of the value of culture and creative sectors among policy makers, citizens, education and training providers, other firms in the value chain, and investors, both public and private.
This report does that by bringing together new data at national and subnational level for OECD countries, building on the existing body of work by Eurostat, UNESCO and national statistical offices. It also explains how culture interacts with and reinforces job creation, entrepreneurship, regional innovation, local development and well-being. The report also highlights the critical importance of public and private investment in culture. A key take-away is that culture can no longer be seen as a “nice to have”, “last to invest, first to cut” budget line.